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Chaper - 0 Get start with Customer relationship management (CRM)

 Customer relationship management (CRM)

In our day to day work we might come across a term called Customer relationship management or CRM, some might be thing what is CRM, How it works, How it can boost your business and so on..
Actually if you start thinking about something it will never ends and that's how human mind works.

I'll be describing everything regarding CRM and will provide some best in class CRM suggestions.

What is CRM?

CRM is a technology for managing all your company's relationships and interactions with customers and potential customers.

Goal of CRM:
  • Improve business relationships
  • Stay connected to customers
  • Manage customer relationships
  • Customer lifecycle 360 view
  • Streamline processes
  • Improve profitability

What does a CRM system do?

On very high level and for your understanding I'll list down few CRM capabilities but CRM can do more than these 
  • Helps you find new customers
  • Organizing customer and prospect information
  • Collecting a customer's website, email, telephone, and social media data and more across multiple sources and channels
  • Store personal details (client's personal preferences)
  • Automatically pull in company's activity and information
The CRM tool organizes this information to give you a complete record of individuals and companies overall, so you can better understand your relationship over time. With a consolidated view of every prospect and customer, a CRM system is then used to manage day-to-day customer activities and interactions.

Business is combination of different teams and CRM can help all these business teams to work efficiently. 
Marketing Perspective
Engaging your prospects with the right message, at the right time, through targeted digital marketing campaigns and journeys.

Sales Reps Perspective
Work faster and smarter with a clear view of their pipeline and accomplish more accurate forecasting.

Commerce Teams Perspective
Can quickly launch and scale ecommerce — from online orders to curbside pickup — for their consumer shoppers (B2C commerce) and business buyers (B2B commerce). 

Service Agents Perspective
Can respond to customer needs on any channel — from home, in the field, or in the office.

How CRM work with Existing Systems?

A CRM platform can also connect to other business apps that help you to develop customer relationships. CRM solutions today are more open and can integrate with your favorite business tools, such as document signing, accounting and billing, and surveys, so that information flows both ways to give you a true 360-degree view of your customer. Integrate your data with CRM using point-and-click tools or code—your choice.

A new generation of CRM goes one step further: Built-in intelligence and AI automate administrative tasks, like data entry and lead or service case routing, so you can free up time for more valuable activities. Automatically generated insights help you understand your customers better, even predicting how they will feel and act so that you can prepare the right outreach. AI  also helps you to find opportunities that may be hidden in your business data.

Using Salesforce CRM, global customers across all business sizes have a proven track record of producing the following:

CRM Recommendations:

Salesforce CRM.
HubSpot CRM.
NetSuite CRM. CRM.
CRM Creatio.
Freshworks CRM.
Zoho CRM.
Zendesk Sell

Visit below Link to get more Options:


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